![]() If you prefer more reach and you want to just have a purely ad sport experience, you can. ![]() So if you want to monetise through a mix of ads and subscription, you can. “For rights holders, we want to provide options. “For us, the goal has been, and again, I’ll be intentionally redundant here, to build that daily behaviour and relationship with fans so they come back to YouTube for highlights, for their favourite sports content. ![]() “We have a pay-per-view product that’s in an early beta right now,” said Jon Cruz, YouTube’s global head of sports partnerships, during this week’s SportsPro OTT Summit USA in New York. Steve McCaskill | Three takeaways from Google’s NFL Sunday Ticket streaming deal
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